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Calls to action are used to get a person to perform an instruction.

CTAs should be short and action-orientated – using buttons and hyperlinked text.

For example:

Two examples of calls to action that are short and action oriented.
Use short, action oriented calls to action

Note: No full stops in CTAs but fine to use question marks.


Hyperlinks must be underlined unless they’re standalone text links, in which case we add a chevron.

Instead of using generic CTAs such as ‘Find out more’ and ‘Learn more’ – try to be contextual for accessibility and best practice (SEO & UX).

However, when space is limited, try CTAs such as ‘Tell me more’ or ‘Show me how’ instead of ‘Find out more’ and ‘Learn more’.

FOR EXAMPLE:

Find out more about balance transfers

To learn more about whether Online Banking is right for you, see our Online Banking Terms & Conditions for more information.

Do: Submit application

Don't: Finish


Try to avoid overt navigation instructions, e.g. ‘Click the link below to start the survey’ or ‘call the number below’

FOR EXAMPLE:

Use a CTA button or hyperlink that says Start survey now

Call us on 13 20 32


Keep verbs appropriate to the device type.

FOR EXAMPLE:

Mobile: Go to, tap, swipe, scroll, select, choose

Desktop: Go to, select, scroll, choose

Cross-device: Go to, select, scroll, choose

Note: ‘Click’ doesn’t adhere to the Accessibility & Inclusion Guidelines.


When referring to signing into Online Banking or the Westpac App, use ‘into’, not ‘in to’.

FOR EXAMPLE:

Sign into Online Banking or the Westpac App


For steps, use bold text for the exact wording on tabs, links and buttons.

For steps in body copy, use chevrons. Capitalise the first word after the chevron.

FOR EXAMPLE:

Sign into the Westpac App > Go to the $ on the bottom menu > Tap Pay someone > Tap Add


If there are more than 5 steps, switch to the list format. Also see Bullet points & numbered lists.

FOR EXAMPLE:

  • Sign into the Westpac App
  • Go to Settings and select Wallpaper